Last updated: 13 February 2014
WIRE may use tools or third party analytical software to automatically collect and use certain non-personal data that does not directly enable WIRE to identify you. The types of non-personal data WIRE may collect and use include, but are not limited to: (i) device properties, including, but not limited to unique device identifier or other device identifier (“UDID”); (ii) device software platform and firmware; (iii) mobile phone carrier; (iv) geographical data such as zip code, area code and location; (v) game score and achievements; (vi) other non-personal data as reasonably required by WIRE to enhance the Services and other WIRE products and services.
WIRE may use and disclose to WIRE’s partners and contractors the collected non-personal data for purposes of analyzing usage of the Services, advertisement serving, managing and providing the Services and to further develop the Services and other WIRE services and products.
You recognize and agree that the analytics companies utilized by WIRE may combine the information collected with other information they have independently collected from other services or products relating to your activities. These companies collect and use information under their own privacy policies.
Ad Serving Technology
Likely situations when you make personal data available to WIRE include, but are not limited to: (i) registration for Services, contests and special events; (ii) accessing Services using a third party ID, such as social networking sites or gaming services; (iii) subscribing to newsletters; (iv) purchasing a product or services through WIRE’s online stores; (v) using “tell a friend,” “email this page,” or other similar features; (vi) requesting technical support; and (vii) otherwise through use of WIRE Services where personal data is required for use and/or participation.
The types of personal data may vary depending on the type of activity you are engaged in. The personal data WIRE may collect, process and use may include, but are not limited to your name, screen/nick name, WIRE Services’ or third party service ID, e-mail address, phone number, photo or other image, birthdate, sex, address, friend connections, avatar image, credit card information, shipping information; and location (only if directly identifiable to you, otherwise WIRE treats location as non-personal data).
If you choose to use WIRE’s “tell a friend” or a similar service about WIRE Services or order a gift certificate for your friend, WIRE will store your friend’s name and contact details that you provide to WIRE.
WIRE may use collected personal data for purposes of analyzing usage of the Services, providing customer and technical support, managing and providing Services (including managing advertisement serving) and to further develop the Services and other WIRE services and products. WIRE may combine non-personal data with personal data.
WIRE may use your personal data to send messages to you with informative and/or commercial content about WIRE’s services or third party products and services WIRE thinks may be of interest to you, such as new features and services, special offers and updated information.
Disclosure and Transfer of Personal Data
WIRE may disclose your personal data to third parties as required by law enforcement or other government officials in connection with an investigation of fraud, intellectual property infringements, or other activity that is illegal or may expose you or WIRE to legal liability. WIRE may also disclose your personal data to third parties when WIRE has a reason to believe that a disclosure is necessary to address potential or actual injury or interference with WIRE’s rights, property, operations, users or others who may be harmed or may suffer loss or damage, or WIRE believes that such disclosure is necessary to protect WIRE’s rights, combat fraud and/or comply with a judicial proceeding, court order, or legal process served on WIRE.
Data Retention and Correctness
Even if data is changed or deleted, WIRE may still retain some of the data to resolve disputes, enforce WIRE user agreements, and comply with technical and legal requirements and constraints related to the security, integrity and operation of Services.
Cookies, beacons and tracking
The Services may use “cookies” and other technologies such as pixel tags, clear GIFs and web beacons. WIRE treats information collected by cookies and similar technologies as non-personal data.
E-mails and other electronic communications WIRE sends to you may contain code that enables WIRE to track your usage of the communication, including whether the communication was opened and/or what links were followed (if any). WIRE may combine that information to other information WIRE has about you and WIRE may use that information to improve the Services and/or provide customized communications to you.
Third Party Terms and Conditions
Please note that your access to and use of the Services may be subject to certain third party terms and conditions and privacy policies, including but not limited to application stores, mobile software platforms, on-line gaming platforms, social networking services and payment providers. You recognize and agree that WIRE is not liable for any such third party terms and conditions and their use of your personal data.
WIRE may in its discretion make available links through advertisements or otherwise enable you to access third party products or services. Please note that, while using such products or services, you are using products or services developed and administered by people or companies not affiliated with or controlled by WIRE. WIRE is not responsible for the actions of those people or companies, the content of their products or services, the use of information you provide to them, or any products or services they may offer. The fact that WIRE is linking to those products or services does not constitute our sponsorship of, or affiliation with, those people or companies.
Please be aware of the open nature of certain social networking and other open features of the Services WIRE may make available to you. You may choose to disclose data about yourself in the course of contributing user generated content to the Services. Any data that you disclose in any of these forums, blogs, chats or the like is public information, and there is no expectation of privacy or confidentiality. WIRE is not responsible for any personal data you choose to make public in any of these forums.
If you are under 15 years of age or a minor in your country of residence, please ask your legal guardian’s permission to use or access the Services. WIRE takes children’s privacy seriously, and encourages parents and/or guardians to play an active role in their children’s online experience at all times. WIRE does not knowingly collect any personal information from children below the aforementioned age and if WIRE learns that WIRE has inadvertently gathered personal data from children under the aforementioned age, WIRE will take reasonable measures to promptly erase such personal data from WIRE’s records.
WIRE makes good faith efforts to enable you to review, update, correct or delete your personal data in WIRE’s possession. In order to do so, please contact WIRE at email@example.com. WIRE will need sufficient information from you to establish your identity and to verify your access request, and also to assist us in handling your request. Requests will be processed as soon as possible. Please note that even if personal data is changed or deleted according to your request, WIRE may still retain some of your personal data to resolve disputes, enforce WIRE user agreement(s), and comply with technical and legal requirements and constraints related to the security, integrity and operation of WIRE Services.